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cheetah-digital-marigold

The Client

Founded in 1979, Cheetah Digital offers a suite of solutions to help B2C organizations create powerful and personalized digital experiences for their customers. With Cheetah Digital, B2C marketers can manage channels, customer data, cross-channel communications, and promotions from one central customer engagement platform.

The Challenge

The team at Cheetah Digital had aggressive growth goals for three key industry segments in which they needed to expand existing customers for their Customer Engagement Suite solutions. Intelligent Demand was brought in to help them meet their growth goals in the Retail, Travel, and Financial Services industries by leading the conversation around building human connections in a digital world to drive customer lifetime value—and generate additional revenue through the sale of Customer Engagement Suite solutions.

The Strategy

To educate and upsell the benefits of Cheetah Digital’s Customer Engagement Suite, we developed a strategy to shift brand perception from a legacy email provider to a leader in Value Exchange and Digital Transformation.

We targeted accounts with orchestrated plays to generate marketable contacts, warm new personas, and establish Cheetah Digital as a thought leader. By presenting high-value, relevant offers, we bridged the gap between first engagement and sales readiness.

The integrated campaign leveraged paid media, email nurture, 1:1 sales outreach, and personalized landing pages.

The Strategy

To educate and upsell the benefits of Cheetah Digital’s Customer Engagement Suite, we developed a strategy to shift brand perception from a legacy email provider to a leader in Value Exchange and Digital Transformation.

We targeted accounts with orchestrated plays to generate marketable contacts, warm new personas, and establish Cheetah Digital as a thought leader. By presenting high-value, relevant offers, we bridged the gap between first engagement and sales readiness.

The integrated campaign leveraged paid media, email nurture, 1:1 sales outreach, and personalized landing pages.

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The Creative

Your customers are unique, and like cryptids, aliens and mythical beasts, sometimes hard to find—but they are out there.

 Just as these elusive creatures spark curiosity and captivate imaginations, hidden customers dwell in the unexplored corners of your market, waiting to be discovered. Businesses can leverage this creative framework to embrace the mysterious and the unknown, diving deep into data, trends, and behaviors to uncover untapped opportunities. By aligning with this theme, brands communicate their ability to seek out the extraordinary, transforming the search for hidden audiences into a quest for understanding and connection. This approach not only highlights the allure of individuality but also positions the business as a trailblazer willing to explore uncharted territory in pursuit of customer satisfaction and loyalty.

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The Results

The pilot account based program has already met or exceeded industry waterfall benchmarks for Qualified and Converted accounts, however given the length of Cheetah Digital’s sales cycle we anticipate an increase in closed won revenue through the end of 2022. After six months in-market, the account based program had:

90%

36%

42%

19%

Reached 90% of TAL
(target account list)

Influenced a 36% increase

in pipeline

Increased average revenue

per opportunity by 42%

Converted 19% of the TAL into closed won revenue

Reached 90% of TAL
(target account list)

Influenced a 36% increase

in pipeline

Increased average revenue

per opportunity by 42%

Converted 19% of the TAL into closed won revenue

90%

36%

42%

19%

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Client: Cheetah Digital
My Role: Writer, Strategy

Concept Writer: Abbey L.

ACD: Ben F.

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