top of page
IHX_Astro_Cover_Mock.png
IHX_Gold.png
IHX_Gold.png

The Client

Improve HX was a decentralized technology consulting firm, helping small-mid size businesses understand and adopt blockchain—and other decentralized technology in the day-to-day. 

The Challenge

IHX faced the challenge of demystifying decentralized technology and communicating its transformative potential to small and medium-sized businesses. Many business owners were unfamiliar with how blockchain and other decentralized solutions could enhance transparency, security, and efficiency in their operations. IHX needed to break down complex concepts into relatable benefits, addressing skepticism and positioning their expertise as the bridge to implementation. By connecting the technology’s potential to real-world business solutions, IHX aimed to build trust and drive engagement in this emerging space.

The Strategy

Our strategy combined targeted paid LinkedIn campaigns with an Account-Based Sales (ABS) approach, driving awareness and engagement among small-to-medium business owners. Leveraging LinkedIn’s advanced targeting capabilities, IHX ran tailored ads featuring thought-provoking content about blockchain’s potential to revolutionize operations. These campaigns were complemented by ABS efforts, focusing on high-priority accounts with personalized outreach that addressed each business's unique challenges and opportunities. This strategic blend of paid and direct engagement funneled prospects to a webinar that simplified blockchain concepts and demonstrated its practical applications. By nurturing these leads with actionable insights and building trust, IHX successfully converted attendees into consulting clients, solidifying its role as a trusted advisor in decentralized technology adoption.

The Strategy

Our strategy combined targeted paid LinkedIn campaigns with an Account-Based Sales (ABS) approach, driving awareness and engagement among small-to-medium business owners. Leveraging LinkedIn’s advanced targeting capabilities, IHX ran tailored ads featuring thought-provoking content about blockchain’s potential to revolutionize operations. These campaigns were complemented by ABS efforts, focusing on high-priority accounts with personalized outreach that addressed each business's unique challenges and opportunities. This strategic blend of paid and direct engagement funneled prospects to a webinar that simplified blockchain concepts and demonstrated its practical applications. By nurturing these leads with actionable insights and building trust, IHX successfully converted attendees into consulting clients, solidifying its role as a trusted advisor in decentralized technology adoption.

Web_Mock_IHX.png
IHX_LinkedIn_SmartPhone_Mock.png

The Creative

Decentralized technology was still an unexplored frontier for CEOs of small-mid businesses. The "One Step Changes Your Viewpoint" creative concept for IHX captured the transformative potential of blockchain technology by featuring an astronaut taking a single, bold step into the unknown. The design metaphorically illustrated how adopting decentralized technology can open up entirely new perspectives for small to medium-sized businesses. The astronaut symbolized exploration and innovation, aligning with IHX’s mission to guide businesses into the future of blockchain.

IHX_LinkedIn_SmartPhone_Mock.png
Web_Mock_IHX.png
IHX_Laptop_phone.png
NFT_Webinar.png
IHX_Linked.png

Client: IHX
My Role: Freelance—Creative Director, Strategy, Writer, Web Design, Concept Design

bottom of page