The Client
Oncor is Texas's largest electric transmission and distribution utility, operating the power lines that deliver electricity from power plants to over 13 million homes and businesses across the state, without selling the power itself. Oncor focuses on maintaining and building the grid infrastructure, ensuring reliable energy flow through its extensive network of over 144,000 miles of lines, and providing their customers the best service.
The Challenge
While working at an agency that specialized in Utilities, several companies, including Oncor, came to us to revamp their customer outreach and promote their energy efficiency programs. See CenterPoint Energy for a similar campaign.
The Strategy
In a sea of programs that looked exactly the same,ook bland to bold and elevated copy to be short and snappy.
The Strategy
We created an integrated campaign strategy (ICA) with unique messaging across four personas to target 50 1:Few accounts and five 1:1 accounts. By deeply understanding Vizient’s target audiences and content, we moved prospects through the buyer's journey using hyper-targeted social ads, nurture emails, and persona-specific landing pages.
To align sales and marketing, we developed a sales playbook to drive engagement and results. Vizient provided monthly reporting with engagement scores and intent data, while we crafted a high-value offer (HVO) to foster 1:1 conversations with Vizient experts, ultimately positioning the brand as a healthcare thought leader.
