

The Creative
We used a "Secure Your Potential" concept to draw a parallel between the challenges of rock climbing and navigating the complex landscape of cybersecurity. Featuring climbers securing their path with Optiv as their trusted guide, the campaign resonates with prospects by showcasing the importance of preparation, strategy, and reliable tools. Just as climbers trust their equipment and plan their routes to reach new heights, businesses can rely on Optiv to secure their digital potential and scale confidently in a rapidly evolving threat environment. This visually striking metaphor not only familiarized prospects with Optiv’s services but also positioned the brand as a partner that helps organizations achieve success while staying secure.


The Strategy
Optiv was looking to dip their toe into account based programs and wanted it to coincide with the launch of one of their new products, MXDR. Through discovery, insight gathering, extensive brainstorming and deep creative strategy, we developed a program that got to the core of their customers problems.




The Challenge
Optiv was looking to dip their toe into account based programs and wanted it to coincide with the launch of one of their new products. Through discovery, insight gathering, extensive brainstorming and deep creative strategy, we developed a program that got to the core of their customers problems.
The Strategy
Optiv was looking to dip their toe into account based programs and wanted it to coincide with the launch of one of their new products, MXDR. Through discovery, insight gathering, extensive brainstorming and deep creative strategy, we developed a program that got to the core of their customers problems.
Client: Optiv
My Role: Writer, Strategy
Art Director: Phil M.
ACD: Pete F.
ECD: Jamie C.

The Client
Optiv Cybersecurity is a leading cybersecurity consulting and solutions provider that offers a wide range of services including strategic advice, technical implementation, and ongoing managed security services to help organizations plan, build, and operate comprehensive cybersecurity programs across their businesses; essentially acting as a cyber advisory firm that assists companies in managing cyber risk and achieving business objectives through security solutions tailored to their needs.