I turn research and findings into impactful, inspiring insights. I inform and validate the customer journey. I uncover the true client vision, and mix it with insight, market trends, buyer intent, and data to develop integrated marketing campaigns/plans that exceed expected goals and expectations.
Strategy
Personas, Competitive, & Cultural Insights
Who is your audience—really? Using thorough market research, qualitative data, compettive analysis, and exploratory interviews I get the cultural insights that get to the heart of your audiences. I reveal what makes them tick, what they really want, and how to capture their attention, minds, and hearts. It's important to remember, different industries have different audiences and need thoughtful, nuanced messaging to influence decision-making.
Brand Strategy, Messaging, & Activation
Your brand is more than a logo and set of colors. I help your brand come from a place of purpose, one that creates meaningful connections to your brand by understanding what makes your company stand out. From brand architecture to voice and tone to finalizing brand guidelines—I deliver a cohesive journey that resonates, generating brand awareness, building lasting relationships, and developing loyalty.
Messaging Strategy & Execution
A thoughtful and well-crafted messaging strategy is essential to truly connect with your target audience, convey your value proposition, and achieve your goals.
Integrated Campaign Architecture / Strategy
When your brand's groundwork is complete, it is time to intertwine all the elements and build your marketing campaign. I create integrated omnichannel campaigns that garner attention from the right people, prove thoughtful conversations, and get results.
Product Positioning & Messaging
You already know the how, the "bells and whistles" features that make your product unique. I help you find the why in your product's messaging. Success grows out of your why, not the how. Products and services might be what you sell — but your purpose is what drives your sales.
In-Depth Research
A lot of writers don't like to do research. This is not a diss, after 15 years of doing this and working with a lot of other writers, it's more a fact. Those writers are often great at other things, but when you are looking for needle-moving content research is a must.
Narrative Design
How does your audience interact with your brand? Your product? Your website? In a world of content overload, I use visual storytelling to craft your world creating a unique why and how that brings the audience in and makes them part of the story. I have worked on numerous immersive websites and virtual platforms to bring these stories to life—including some large technology corporations.
UX & Experience principles
Once in your world, your audience must easily navigate it. Through in-depth research and cross-team collaboration, I anticipate user needs and behaviors, creating customized content strategies, and leading them seamlessly through the experience. I have over 15 year of design experience which helps me craft the write user interface. Some of my clients have included a section of NASA and technology corporations.
Storytelling
Human connection. It shapes the stories that connect, attract, and develop relationships. Stories from the heart are the most powerful and impactful way to reach your audience. Storytelling is a strategy. Whether a compelling brand narrative, a complex user experience, engaging thought-leadership long-and-short-form content, or attention-grabbing headlines, I have the experience and passion to bring your brand to the next level.
