The Client
The University of Texas at Austin is a leading public research university where Longhorns learn, create and lead — changing Texas and the world.
The Strategy
We created an integrated campaign strategy (ICA) with unique messaging across four personas to target 50 1:Few accounts and five 1:1 accounts. By deeply understanding Vizient’s target audiences and content, we moved prospects through the buyer's journey using hyper-targeted social ads, nurture emails, and persona-specific landing pages.
To align sales and marketing, we developed a sales playbook to drive engagement and results. Vizient provided monthly reporting with engagement scores and intent data, while we crafted a high-value offer (HVO) to foster 1:1 conversations with Vizient experts, ultimately positioning the brand as a healthcare thought leader.
The Challenge
While every project starts with a challenge ... this one ... this one was just plain fun. We were tasked with creating a series of READ posters for the UT library system.
The Strategy
Optiv was looking to dip their toe into account based programs and wanted it to coincide with the launch of one of their new products, MXDR. Through discovery, insight gathering, extensive brainstorming and deep creative strategy, we developed a program that got to the core of their customers problems.
Client: The University of Texas
My Role: Creative Direction
Design: Kevin R.
